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Program Contents: 42 minutes

Captioning: Closed Captioned

Copyright Date: 2008

Available in the United States Only

Although demeaning and offensive racial stereotypes were pervasive in popular media of every kind during the 20th century, most observers would agree that the media is much more sensitive to representations of race today. But the pernicious effects of that stereotyping live on in the new racism arising from disparities in the treatment of stories involving whites and people of color in a ratings-driven news market, media-enhanced isolationism as a result of narrowcasting, and other sources. This program examines the relationship between mass media and social constructions of race from political and economic perspectives while looking at the effects media can have on audiences.